💸 Gen Z and financial worries: when survival becomes the new normal

A generation is growing up experiencing more stress about money than ever before.
Gen Z, young, ambitious, and digitally savvy, is supposed to hold the future in their hands. But in reality, many of them struggle with something more fundamental: making ends meet.

The reality of being young in expensive times

Housing, energy, groceries, and education—everything has become more expensive. Even with a job or part-time job, many young people are barely able to build up a financial buffer. And saving for something bigger, like a house or a long-distance trip, feels almost unattainable.